Catenaa, Thursday, September 25, 2025-Crypto wallet Rainbow said Monday it will launch its native RNBW token before the end of the year, positioning itself as a direct challenger to MetaMask’s forthcoming MASK token.
The announcement follows comments last week from Consensys founder Joe Lubin, who said MetaMask is preparing to release a token sooner than expected.
The back-to-back disclosures underscore growing competition among non-custodial wallets as they seek to deepen user engagement and unlock new revenue streams.
Rainbow said the RNBW launch is part of its Phase 3 roadmap, which also includes upgrades such as real-time pricing, instant balance updates, advanced charting tools, and perpetual trading powered by Hyperliquid.
The team noted that its points program, introduced in 2023 to draw users away from MetaMask, was designed with the token launch in mind.
Non-custodial wallets have surged in popularity as crypto users demand greater control over assets without relying on centralized exchanges.
Rainbow, an EVM-compatible wallet backed by Seven Seven Six in a $18 million Series A, markets itself as a more user-friendly alternative.
Industry observers say Rainbow’s move adds momentum to a wider trend of wallet tokenization. Coinbase has also signaled interest in creating a native token for its Base ecosystem.
With RNBW, Rainbow joins a crowded race to build loyalty as competition in crypto wallets intensifies ahead of the next market cycle.
